Jay DeMarcus Announces Red Street Records Sponsorship of NASCAR Driver Natalie Decker
2-Time GRAMMY Winner Jason Crabb Featured on Hood During Daytona Xfinity Series Race on February 20, 2021
L-R: Jason Crabb, Natalie Decker and Jay DeMarcus
NASHVILLE, Tenn. (February 5, 2021) – Red Street Records – owned by Rascal Flatts’ member Jay DeMarcus – is proud to announce the label’s sponsorship of Natalie Decker as she joins RSS Racing, managed by Reaume Brothers Racing, for five races in the NASCAR Xfinity Series. This is a historic partnership – the first time a Christian music label has sponsored a NASCAR driver
“We are thrilled to be partnering with Team Decker,” said Jay DeMarcus, owner of Red Street Records. “Natalie is on the cutting edge of the racing industry; her meteoric rise continues to be amazing and unprecedented! She is the next generation. We here at Red Street view our journey in much the same way: innovation, and “outside the box” thinking, have set us apart, in the same way that Natalie has been set apart as one of NASCAR’s youngest female drivers in history. That makes Team Decker and Red Street Records the perfect combination!”
"I echo what Jay has expressed: we are beyond excited to work with Natalie and Team Decker,” said Mark Lusk President/General Manager of Red Street Records. “Her heart, drive and passion resonate so strongly with our team and we fully expect this to be a winning combination! LET’S RACE!"
L-R: Jason Crabb, Jay DeMarcus and Natalie Decker
Also unveiled was the design of the car, with 2-time GRAMMY winner Jason Crabb – a Red Street Records artist – showcased on the hood of the car promoting his new single, “Just As I Am.”
“Natalie Decker proves that with God-given talent and determination, you can achieve your dreams,” said Jason Crabb. “To be included in Red Street Records’ sponsorship of Natalie and her team during the NASCAR Xfinity Series is just awesome – start your engines!”
RSS Racing’s Natalie Decker will be running the #23 Chevy Camaro for five races to start the year, which will be managed by Reaume Brothers Racing once again. Natalie will be making her NASCAR Xfinity Series debut at the Daytona Road Course and is proud to reveal her new partnership with Red Street Records, who will be her primary sponsor.
Josh Reaume, owner of Reaume Brothers Racing, is excited about the partnership, commenting: “As a team, we have been able to help a lot of drivers make their debut into the NASCAR trucks Series, and now we have the ability to do that with the NASCAR Xfinity Series. Having Natalie make her Xfinity debut at the Daytona Road Course is another exciting step for this team and the direction we are heading. We had some strong runs with Myatt Snider at the road courses last year and we are confident Natalie will do a great job at the Daytona road course to kick off the 2021 season.”
Natalie Decker has made significant strides in the last few years racing in the ARCA series and most recently in the NCWTS – where she became the highest finishing female in the NASCAR Truck Series, finishing 5th at Daytona in 2020. With Natalie’s enormous talent, coupled with RSS’s strong fleet of vehicles, the team is looking to give Decker the equipment needed to show off her racing skills.
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Media Contact:
Aaron Crisler
Conduit Media